TESCO SOCIAL MEDIA
In my time as a creative on Tesco, I've created enough content to fill a supermarket ten times over. Most of the time, timings were as tight as an game of Supermarket Sweep and budgets were more Tesco Value than Finest. Nonetheless, it's given me the opportunity to create a whole range of work across multiple social platforms.
THE CRACKING EASTER EGG HUNT
We hid an Easter egg in the ‘O’ of the Tesco logo on dozens of products throughout one of the UK’s biggest Tesco stores.
During this two hour livestream, it was up to our comedian hosts to find them all. Viewers helped by solving live clues that led to each product the eggs were hidden on. For every clue answered correctly, commenters won Easter themed prizes and a chance to win an ever-growing Tesco voucher prize. There were obstacles for our hosts to contend with, as well as helpful colleagues.
The hashtag trended #1 in the UK for the whole evening and trolley-loads of products were celebrated.
EAT THEM TO DEFEAT THEM
Villianising veg to help kids become healthy heroes.
CLUBCARD UNPACKED
Clubcard Unpacked reveals the Nation’s shopping habits. I created meme’s which celebrate how your top purchased products can say a lot about you. I also created a TikTok unveiling the Nation’s favourite Meal Deal which got lots of attention and organic duets from creators.
FOOD LOVE STORIES
I bought the much-loved Food Love Stories onto social - using platform native features to cut the original 30’ down to a 15’. This is one of three films that I worked on.
NEWSROOM & REACTIVE
Ensuring Tesco is always front and centre in the feed.
