HELPING FEED YOUR CHRISTMAS SPIRIT
Tesco helped the nation feed their Christmas spirit with this year’s festive campaign. I was in charge of bringing this to life on social and digital.
VICTORIA STATION
GINGERBREAD TAKEOVER
In the TVC the world turns to gingerbread whenever the protagonist interacts with something that feeds his Christmas spirit.
We made this happen IRL, with a takeover at Victoria Station that saw everything from prams to basketballs turn into gingerbread. We created a suite of social films, gifs and meme’s live throughout the day.
MINCE PIE
COMBO REVIEW
Social listening revealed the nation's obsession with pimping their mince pies with different toppings. We wanted to share these weird and wonderful combo suggestions with Tesco followers - helping to feed their Christmas spirit.
So we worked with the talented influencer and chef @lagomchef, alongside Tesco colleagues,
to taste-test a selection of the most intriguing mince pie combos suggested on social.
MINCE PIE
SOMMELIER
You could even message the Tesco Mince Pie Sommelier on Whatsapp for personalised mince pie pairing suggestions.