Become more Christmas.
For Christmas 2023, Tesco launched the ‘Helping you become more Christmas’ campaign. An idea this big deserved more than just an amazing TV advert.
I came up with social specific ideas to run across all platforms. Let's not mention how many mince pies I scoffed in the process…
Bringing the characters onto TikTok
The snowball effect duet
An ever-growing duet chain that made Tesco colleagues become more Christmas by the day.
Snapchat
That’s me. Becoming more Christmas with every bite of mince pie.
Influencers become more Christmas
Activations
We raised awareness of all the activations Tesco were hosting to help customers become more Christmas.
