THIS IS HOW TO HOLIDAY.
Most people think cruising is just for OAPs. But with Royal Caribbean it’s the opposite.
We created a campaign to show young couples and families that when it comes to diversity of destinations and activities, this is how to holiday. It ran across TV, radio, digital and OOH, including a takeover at Kings Cross tube station and Waterloo motion.
And I got to sip cocktails on a cruise ship all in the name of market research.
This fully immersive tunnel bought together a gallery of imagery with holiday themed SFX and a hype-building voiceover to get commuters into holiday mode.These D6 screens bought to life the surrounding still imagery in the tunnel.Launching the world’s biggest cruise ship. Symphony of the Seas.
Port experiential, created with a kaleidoscope of images from onboard activities and shore excursions.
Copywriting
On top of campaign work, I was also in charge of day-to-day creative including writing copy for brochures, trade toolkits and brand frameworks.