NETFLIX STRANGER THINGS S4 LAUNCH

Netflix needed a way to launch Stranger Things S4 to their dedicated fanbase. I was a part of the team who created this immersive experience into the upside down.

Overnight a rift appeared. This doubled up as the entrance to a dark and spooky tunnel, just like the ones in the upside down. A hazmat clad tour guide led fans down the multi-sensory tunnel to Surfer Boy Pizza joint. Here they could pick up a ‘Demogorgonzola’ pizza as a reward for surviving the upside down.

In the lead up to the experience a series of OOH posters hid clues that led to the event location. These clues were seeded on multiple social platforms, which got millions of fans worldwide speculating the event details.