Melody of
Mum - isms

Whether she's dishing out neighbourhood gossip or misusing emojis and txt spk, Mum’s messages always make you smile. 

We asked Tesco followers to submit sweet texts from their Mum and worked with Bret Domino (8 out of 10 cats does Countdown) to turn them into sweet music. We launched the song on Mother's Day on TikTok and it received 5.8M views. Better yet, it made my Mum laugh. 

The Melody.

All of the lyrics were inspired by genuine texts from Tesco followers.

Reeling in the messages.

This asset went live on TikTok and Twitter in the lead up to Mother's Day.

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