PROTECT YOUR STREET WEAR FROM FLAKEY HAIR
SPEC WORK
Dandruff doesn’t just spoil your hair, it leaves a dusting of white flakes on your shoulders too. This problem is a biggie for members of the streetwear community who take pride in their limited edition garms. We repurpose Head & Shoulders as the ultimate streetwear accessory, allowing hypebeasts to keep their hair just as fresh as their threads.
We'll create OOH ads in the style of classic streetwear brands and fly post them nearby streetwear stores.
We collaborate with premium sneaker cleaner Jason Markk to create a limited edition haircare collection, sold in all good streatwear stores.
We open a pop-up in Soho, where you can get your lid washed and trimmed with Head & Shoulders and your sneakers shined by Jason Markk.
We switch sneakers for shampoo and get top streetwear influencers to unbox and rate our limited edition haircare drop. 
We commission an article in High Snobiety, the streetwear bible. 
Hypebeasts will do anything to get their hands on the latest drops. We’ll give them a chance to win them instead with codes inside the label of every bottle.